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The ImageMaker, Inc.® Communications Group is a Distinquished Academic Partner with the Association of Image Consultants, International, having earned the First Certified Image Master In 1990, Ph.D. and Distance Learning Accredtation from Notre Dame University. She is a charter member of AICI starting out when AFIC and AIC merged into AICI. Graduates receive One Free Year of membership ($295).

Social Media Management

Impression Management is a goal-directed conscious or unconscious attempt to influence the perceptions of other people. by regulating and controlling information in social interaction. We want to make a favorable impression and learn how to perceive and evaluate others.

Having said that, it is very different on the social sites, since there is communication without meeting—-no body language—no verbal communication. We must make that impression without meeting face to face.

The simple answer is by engaging with like-minded people and building a relationship.

Have you ever considered that it’s not just your friends looking at your social media profiles? 93% of recruiters use social media to vet candidates and – more importantly –Approximately 55% of recruiters have reconsidered a candidate based solely on their social media profile.  What’s more, research shows that recruiters decide about whether you are a good fit for a job within an average of 6.25 seconds of looking at a resume or bio. If they like your bio, they will look you up on social media – and you will only have a few seconds to make a good first impression!

First, I suggest you look yourself up on Google!

Be a detective and find out before they do what they will find out about you.

Then work with your privacy settings on the sites you plan to use.

Many of us have pictures online that we wouldn’t necessarily want potential employers to see – but that we don’t want to delete either. A good middle ground is to ensure you have privacy settings in place. This allows you to keep what you want to keep without having to worry about who may find it. If you use your Facebook profile exclusively for private use, try adding your middle name to make yourself less likely to be found.

At this time, Twitter provides 280 characters in which to introduce yourself. Use this space to provide a positive first impression. Give people a snapshot of who you are and what you are about. The same goes for LinkedIn. Use the space available in your summary to introduce yourself, highlighting your career successes, passions, and showing how you are a great culture fit for any company.

Make sure your profile picture shows you in a professional light, yet friendly and approachable. Most major social networks also provide the ability to upload a cover image which gives you another way to introduce yourself.

Once you are sure that you would hire yourself, the first impression, you want to make sure the rest of your profile is filled in! On LinkedIn, list your work experience and biggest achievements, and ensure you don’t have any typos. On Twitter, make sure you add your location and a link to your website.

If you are in business for yourself, it is important to be on both Twitter and LinkedIn. Facebook is more for family and friends, Twitter for real-time information and LinkedIn if you are in the workplace.

Since you never know when a recruiter may be checking out your social profiles, it’s important to keep up your social presence. Post high-quality content regularly.  You can follow influencers in your industry and re-tweet relevant news and trends.

Influential Marketing

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market.

Dr. Joyce knows how to market in such a way that she has become an influencer and have formed relationships with people around the globe.

Dr Joyce will work with you on your social site visibility for $500 a month *2 month minimum, until you are finished getting what you need. She will work on both your Twitter and LinkedIn where she will write your profile and do whatever must be done for optimum success. This is $50 an hour for 10 hours of time spent. There is no contract and no obligation. She works for you to help you develop the right impression on the social sites. During this time, she will develop your LinkedIn Profile and help you to work to All Star.

Look at my Twitter and LinkedIn

Dr. Joyce will also work with you on Facebook if you like.

Join Dr. Joyce in the top 1% of people on social sites. She is waiting for your call.

1997: The Birth of Social Media

The first social media site that most can agree upon was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. Six Degrees allowed users to create a profile and then friend other users. Six Degrees even allowed those who didn’t register as users to confirm friendships and connected quite a few people this way.

From Six Degrees, the internet moved into the era of blogging and instant messaging. Although blogging may not seem like social media precisely, the term fits, because people were suddenly able to communicate with a blog almost instantly. The term “blog” is a form of the phrase “Weblog” which was coined by Jorn Barger, an early blogger that was the editor of the site “Robot Wisdom.”

From there, ICQ was born and most members of Generation X remember ICQ and the service that was created shortly thereafter, America Online, with AOL’s instant messenger especially prominent in the social media lineup.

2000: The Internet is Everywhere!

By the year 2000, around 100 million people had access to the internet, and it became quite common for people to be engaged socially online. At that time, social sites were looked at as an odd hobby, at best. Still, increasingly people began to utilize chat rooms for making friends, dating, and discussing topics that they wanted to talk about. But, the huge boom of social media was still to come.

2003: The First Social Media Surge

Although the younger generation might not know about it, back in the early 2000’s the website Myspace was the popular place to set up a profile and make friends. Myspace was the original social media profile website, leading into and inspiring websites like Facebook.

But even though Myspace has a very small user base compared to Facebook and Twitter, there are musicians who have used Myspace to promote their music and even be heard by record producers and other artists.

Another website that was one of the beginning social media websites was LinkedIn, still a social media website today, geared specifically towards professionals who want to network with each other.

In fact, most of the social media websites we have today are like LinkedIn, in that they are specifically about one thing, or they have unique quality that has made them popular. While Myspace was a general social media site, LinkedIn was, and is still is, meant for professional businesspeople to connect with each other to network, find jobs and socialize.

2005: Facebook and Twitter

In 2004, Mark Zuckerberg launched what would soon become the social media giant that would set the bar for all other social media services. Facebook is the number one social media website today and it currently boasts over a billion users. Worldwide, there are over 1.94 billion monthly active Facebook users.

However, back in 2004, Facebook ( then) was launched just for Harvard students. Zuckerberg saw the potential and released the service to the world at the website

In 2006, the popularity of text messaging or SMS inspired Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams to create Twitter, a service that had the unique distinction of allowing users to send “tweets” of 280 characters or less. Their latest decision to not count links or graphics gives the user more typing space. As of 1/2017, Twitter averaged at 328 million monthly active users. Twitter accounts with the most followers worldwide 2017.

Around 2010: The Rest ….

Before long, there were dozens of other websites providing social media services of some kind. Instagram, owned by Facebook, gained popularity as one of the top social media sites to include on business cards and other media.

Websites were starting to list their social media addresses and businesses would include Facebook and Twitter addresses on their television commercials and many tools were being built to include social media on websites – for example: WordPress plugins that would allow users to include not only links to their social media websites, but also to include their latest social media posts directly on their websites.

Social media icons were seen everywhere and it became almost unusual to see businesses or brands without them.

In addition, social media began to be one of the ways in which internet marketers and website owners would boost the visibility of their websites. The benefits of social media marketing for business began to become quite clear to business owners large and small. Social media bookmarking became quite popular and there were services that would bookmark a post or a website across dozens or even hundreds of social media services.

Social Media Today

Social media today consists of thousands of social media platforms, all serving the same – but slightly different purposes. Of course, some social media platforms are more popular than others, but even the smaller ones get used by a portion of the population, because each one caters to a very different type of person.

For example: Instagram caters to the kind of person that communicates through photographs best and other platforms such as Twitter are perfect for those who communicate in short bursts of information. As mentioned, businesses are using social media to promote their products and services in a new way and so each form of social media serves a purpose that the others available may not.

The Future of Social Media

Although it is impossible to know what the future of social media holds, it will continue. Humans are social animals and the more ability to communicate with each other on the level that each person likes best, the more prevalent social media will become. With new and exciting technologies just around the corner, social media will be interesting to see in the coming decades. Source:

Dr. Joyce’s social site status is in the top .1% of users worldwide with 1.12 Million followers on Twitter, tens of thousands on Facebook &. G . LinkedIn (24T) and Instagram-5000

According to the Pew Research Center, as of January 2014, 74% of online adults use social networking sites. This is only the beginning. Don’t get left out of this great networking opportunity! It is said that by 2018, social media will be considered “work” (a job!) as the new way to network across industries & communicate effectively with people users would never had the opportunity to know.

The growing ubiquity of cell phones, especially the rise of smart phones, has made social networking just a finger taps away.  Fully 40% of cell phone owners use a social networking site on their phone and 28% do so on a typical day.  Young people, blacks, Hispanics, the highly educated and those with a higher annual household income are more likely to use SNS on their phones than other groups. It is estimated that in 2 years, this number will grow, significantly.

Prospects go to these social sites to determine if they should hire you!

Present Your Best on Social Sites. Allow Dr. Joyce to help you grow your business with her experience as an Impression and Image Manager and Influencial Marketer. She will MARKET YOUR BUSINESS on your behalf. See:  Social sites are important and will only grow in popularity with time. You MUST BE on the social sites!

Dr. Joyce Social Site Presence:

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Connect with the world with Social Media!

Social network sites (SNSs) create new marketing opportunities by leveraging on members’ online social networks.

Learn how to choose hash tags, how to register them, have an All STAR LINKEDIN PROFILE and a great Twitter Bio.

Learn how people get followers, how to RT, #FF, tag people and so much more.

Sue Doherty, M.A.

“Dr. Joyce Knudsen is a true professional that knows the power of authentic social connections. She lives and works with the highest integrity in meeting the needs of her friends and clients. Moreover, Joyce is a social media wonder woman. How many noncelebrities have a million followers on Twitter alone (and tens of thousands on others)? From our first encounter on that platform to forming friendly relations around writing projects and her expertise in image consulting–she has proven her mastery and generosity. My personal gratitude for Joyce is genuine, as is a heartfelt recommendation to all who may search out her invaluable services. May you be the beneficiary of her wisdom in reaching your fullest potential.”
Sue Doherty, M.A.
Anthropologist and Mindfulness Teacher, and Author of Dancing with Your Baby–The Science of Nurturing Infant and Caregiver through Music and Movement.

John Del Vecchio

I was a complete newbie when it came to maximizing social media. I hired Dr. Joyce to help me improve my social media presence. She’s done a wonderful job. My Twitter feed has improved dramatically and I have a growing number of real followers. She helped fine tune my LinkedIn page which I feel will help me better conduct business in the future. I highly recommend Dr. Joyce!
John Del Vecchio

Lisa Davis, MPH

I met Dr. Joyce Knudsen on Twitter and was so impressed with her ability to meet people and soon becoming friends with them. I hired Dr. Joyce to help me with Twitter. It was one of the most important decisions I’ve ever made. Her knowledge of social sites is unbeatable. My Twitter feed has improved tremendously and the quality of the followers I now have, is amazing. It is, without reservation, that I recommend Dr. Joyce for Impression Management on the social sites as well. She has developed a system whereby once you work with her, she markets you on all her social sites, beginning with Twitter where she has 1.11M followers.
Lisa Davis, MPH