How to Brand Your Brand
We all want to be recognized and appreciated for our talents, but we don’t always know the best way to market ourselves. Like it or not, we live in an age that is all about marketing and image. You all know how important it is to have your own image. Let’s take a look at a few people and stars that have created icons of themselves through imagery: Madonna, Lady Gaga, Marilyn Manson, Elvis to name a few.
So… how can you build your image? If you are at a total loss, look to other influences for guidance. Study their styles. Is there anything about their styles that you could incorporate in your own look? Be careful not to become a knock-off of someone else, just find elements that you can use. Consider all the elements of physical appearance. From the top down: hair, make-up, wardrobe/figure/phsysique, and accessories.
• Give it some style. It does NOT have to cost a lot. Go to a shop that is less money. This does not mean the stylist isn’t as qualified as the more expensive stylists. It’s the stylist; not the price.
• Experiment with color and highlights
• Men, if you are open to sporting facial hair…style it, trim it, and shape it.
• Men! Give your stage presence a boost with a little make-up. Self-tanners are a great option to a foundation. Don’t skimp on the price, The more expensive tanners offer you a glow and not an orange color. There are also tinted moisturizers that can give your complexion a kick.
• Men: Don’t be afraid of a little eyeliner stage lights can really wash you out, it doesn’t hurt to give nature a hand.
• Ladies, experiment with lipstick and eye color. You will need a more dramatic look to make an impression from the stage.
• Balance is the key to good make-up. It’s best not to focus too much on one feature.
• Lastly, don’t forget to blend… you don’t want to look like a clown, unless that’s how you want to define yourself that way!
• Dress for your body type. If your body doesn’t look like Jo Lo or Brittney Spears,, you probably shouldn’t try to dress like them.
• Make sure that you feel confident in whatever you choose.
• Don’t be afraid of color, use it! Color is the first thing that attracts the eye to the tune of 60%.
“Branding doesn’t stop at personal image and wardrobe. It’s important to carry that style through to your style, photo shoots, and promotional materials. You hear the name NIKE, you think JUST DO IT.. What do you want people to think when they hear YOUR brand name.?