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Contact Dr. Joyce

Contact Dr. Joyce

This Skype Option will open a whole new field of opportunity and reward for YOU.

It’s a self-discovery process that meets critical needs with assessments and recommendations on Self-esteem. Behavior, and Values You receive ready-made, tested and proven tools that will change your life.  Once you change your life, you can also use these same tools for consultations with individual clients who are seeking, not only impression coaching, but broader “personal success coaching.” You will gain great self-insight, valuable to you in promoting your business.

The Self-Awareness Process was developed by Joyce M. Knudsen, PhD, Founder and President of The ImageMaker, Inc.®, incorporating by permission, proven and accepted assessment tools from Inscape Publishing, TSCS and Innermetrix. And, Dr. Joyce has developed her own assessments.

“Your self-esteem level, success and challenges MUST be understood before you can be successful in life. We teach you how to transparent and become an authentic you and a True Giver. It is only when you have high self-esteem, that you can become self-actualized, in which case, NOTHING and NO ONE can ever hurt you. ~Dr. Joyce

Many people use the term Life Coach. Dr. Joyce truly is one as an accepted member of lifecoachguide and having trained at Notre ‘Dame for becoming an authorized Trainer as a life coach. She was the very first person to achieve this distinction in AICI, The Premier Image Association.


Step One: Self Esteem

The FIRST STEP is Self-esteem. You are a unique person. The fact is that less than 5% of our population has a healthy self-esteem.  Dr. Joyce works with each person until they achieve self-esteem, knowledge of their strengths and weaknesses (which she terms ‘underdeveloped strengths’), what is important to them, and what their abilities are. Identifying and improving an individual’s sense of “how they feel about themselves” is crucial to success. You cannot accomplish anything big without knowing this. Your self-esteem has a direct positive influence on attitude and performance. What do you see when you look in that mirror? This knowledge can change your life.

“Your self-esteem level, success and challenges must be understood before you can be successful in life.”- Joyce Knudsen, Ph.D.

Step Two: Behavior

The SECOND STEP is the DISC model. Now, you can harness the power of DISC to gain valuable insight into what makes you tick. DISC assessments are accurate psychological tests built from the renowned research of respected psychologist, William Moulton Marston, which aim to classify subjects’ behavior. Online DISC assessments can help you better understand what drives your personal interactions in the workplace, in social situations and within your family.

 Step Three: Values

The THIRD STEP is the Attribute Index™ This index measures an individual’s internal ability by separating intrinsic, extrinsic, and systemic values. This index will scientifically measure the value systems of individuals, so that they know how to excel in any given situation. This index is based on the ORIGINAL work of Dr. Robert S. Hartman. Robert Hartman had three PhD’s — in math, philosophy, and law. While living in Germany, he saw the way people thought and how they saw the GOOD in BAD things happening. As a result, he wondered how he could make people think good, instead. He worked twenty years on developing the science of AXIOLOGY – the science of how people think, how the mind sees experiences and assigns value. Wouldn’t you like to know that about yourself? Can you imagine how important knowing your attributes and “underdeveloped skills? Dr. Hartman’s index has been validated in over 30 scientific studies. It has been shown to be an extremely accurate means of assessing an individual’s level of ability in over 80 key areas.

Using the Hartman Index from Innermetrix, she can also provide reliable insights into the value systems, motivations, and talents of individuals in the context of the job or task to be performed.

The Attribute Index™ gauges the individual’s internal abilities by measuring values. Unlike any other index, it scientifically measures the decision-making style of individuals to assist in recognizing job candidates with the right skills.

Dr. Knudsen is an authorized distributor with certifications as both CIC (Certified Innermetrix Consultant) and CIDC (Certified Innermetrix Distributing Consultant). In bringing the Attribute Index™ capabilities to you, for the first time, through Dr. Hartman, you will be using an acclaimed and proven tool.

The Key Benefits:

This index is used as a tool to identify values, talents and motivations associated with people. This index is scientific and therefore cannot be “fooled”. and finally, this index complements and verifies the information obtained from behavioral profiles. Together, it gives you all the information you need to know about yourself.

Step Four: Dr. Joyce’s BALANCED SYSTEM and All Debriefing

The FOURTH STEP is the Balanced System. This process includes the “fun” the others leave out & rounds off all the other assessments. This step involves learning people skills, known as soft skills. personal attributes that enable someone to interact effectively and harmoniously with other people. Soft skills are the personal attributes you need to succeed in the workplace. Regardless of the job you’re applying for, you need at least some soft skills. The other type of skill set employers seek are hard skills directly relevant to the job they are hiring for.

Technical skills may get you an interview, but soft skills will get you the job.

Though you can’t measure soft skills the way you can hard skills, that doesn’t make them any less important. Some examples of soft skills include creativity, analytical thinking, multitasking, verbal and written communications, time management and leadership. You’ll likely see these “soft skills” popping up in job descriptions, next to demands for technical qualifications. Employment experts agree that tech skills may get you an interview, but these soft skills will get you the job—and help you keep it:

The good news is that, like any skill, soft skills can be learned. The better news? Boosting your soft skills not only gives you a leg up on a new job or a promotion, but these skills also have obvious applications in all areas of a person’s life, both professional and personal.

Riham ElHawary

Riham came in from Egypt twice to study abroad with me in Nashville, Tennessee and then took what she learned back to Egypt to implement there!

That is my goal to help others to carry on my work.

Cost: $75.00/1/2 hour to connect on Skype to decide your needs. We will discuss your specific needs & besides the cost of actual assessments, you will be given unlimited time for a period of two months for the price of $900 over Skype or telephone. This includes all debriefing of assessments and plan of action.


Riham El Hawary CPBS, MFIPI, IAPC, DiSC Dist, HVI Dist
Riham El Hawary CPBS, MFIPI, IAPC, DiSC Dist, HVI Dist Director & Master Trainer at Image Consultants International
Dr. Knudsen was my first teacher and mentor in Image Management .She taught me the integrity of the industry and dedication to clients.It has been a great experience to work with her as a trainee and as a mentee. She is still in touch with me and follows my career progress. That means so much. She never stops supporting and encouraging me. It is a great pleasure to know such an esteemed lady and a professional tutor.
Dr. Joyce is an outstanding professional who truly understands the complete package of image. She helps others present well by always starting with what REALLY matters – what’s inside. Dr. Joyce beautifully creates synergy between these concepts in a powerful way to provide authentic and meaningful image expressions for anyone willing to dig deep!
Joyce is one of the hardest working people I know. Outside of work ethic, she is bright, ethical, diligent, respectful and always focused on only one she can make someone's life better. She gives of herself completely in all her work, and if you're lucky enough to be that person she is working for, you will benefit greatly from her single-minded dedication to improve your life. Simply put, if you're lucky you will get to experience her genius personally!