Impression Management and Influential Marketing
Impression Management is a goal-directed conscious or unconscious attempt to influence the perceptions of other people. by regulating and controlling information in social interaction. We want to make a favorable impression and learn how to perceive and evaluate others.
Having said that, it is very different on the social sites, since there is communication without meeting—-no body language—no verbal communication. We must make that impression without meeting face to face.
The simple answer is by engaging with like-minded people and building a relationship.
Have you ever considered that it’s not just your friends looking at your social media profiles? 93% of recruiters use social media to vet candidates and – more importantly –Approximately 55% of recruiters have reconsidered a candidate based solely on their social media profile. What’s more, research shows that recruiters decide about whether you are a good fit for a job within an average of 6.25 seconds of looking at a resume or bio. If they like your bio, they will look you up on social media – and you will only have a few seconds to make a good first impression!
First, I suggest you look yourself up on Google!
Be a detective and find out before they do what they will find out about you.
Then work with your privacy settings on the sites you plan to use.
Many of us have pictures online that we wouldn’t necessarily want potential employers to see – but that we don’t want to delete either. A good middle ground is to ensure you have privacy settings in place. This allows you to keep what you want to keep without having to worry about who may find it. If you use your Facebook profile exclusively for private use, try adding your middle name to make yourself less likely to be found.
Twitter provides 140 characters in which to introduce yourself. Use this space to provide a positive first impression. Give people a snapshot of who you are and what you are about. The same goes for LinkedIn. Use the space available in your summary to introduce yourself, highlighting your career successes, passions, and showing how you are a great culture fit for any company.
Make sure your profile picture shows you in a professional light, yet friendly and approachable. Most major social networks also provide the ability to upload a cover image which gives you another way to introduce yourself.
Once you are sure that you would hire yourself, the first impression, you want to make sure the rest of your profile is filled in! On LinkedIn, list your work experience and biggest achievements, and ensure you don’t have any typos. On Twitter, make sure you add your location and a link to your website.
If you are in business for yourself, it is important to be on both Twitter and LinkedIn. Facebook is more for family and friends, Twitter for real-time information and LinkedIn if you are in the workplace.
Since you never know when a recruiter may be checking out your social profiles, it’s important to keep up your social presence. Post high quality content regularly. You can follow influencers in your industry and retweet relevant news and trends.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market.
With 1M, 90T+ people on Twitter, I have learned how to market in such a way that I’ve become an influencer and have formed relationships with people around the globe.
For an initial fee of $345 deposited into PayPal, I will work with you on your social site visibility for one month. There is no contract and no obligation. I work for you to help you develop the right impression on the social sites. During this time, I can develop your LinkedIn Profile and help you to work to All Star. See: https://www.linkedin.com/in/drjoyceknudsen Take a look at my Twitter at @drjoyce_knudsen
Join me in the top 1% of people on social sites. I’m waiting for your call.